Fruition Services implements ElevenLabs for enterprises — product and IVR voice, multilingual dubbing, transcription at volume, and conversational agents. With the consent, disclosure and brand-governance layer that keeps a cloned voice defensible.
// one approved voice id, governed centrallyimport { ElevenLabsClient } from "@elevenlabs/elevenlabs-js";const audio = await client.textToSpeech.stream(process.env.BRAND_VOICE_ID, {text: script,modelId: "eleven_multilingual_v2",outputFormat: "mp3_44100_128",});// consent on file · disclosure in the footer// 29 languages · same voice in all of them
Six capability areas. The technical ones are the fast part — the governance is what makes a legal team sign it off.
Model and voice selection, pronunciation dictionaries for product and place names, latency tuning for streaming, and output formats that suit web, telephony and broadcast.
Professional and instant voice clones, with recorded consent, usage scope, revocation process and audit trail — because a cloned executive voice is a legal artefact, not just an asset.
Multilingual dubbing pipelines that keep one recognisable voice across languages, with human review gates before anything customer-facing ships.
Batch and streaming transcription with speaker diarisation, feeding search, compliance review, meeting intelligence and analytics rather than sitting in a folder.
Agents that answer, qualify and route calls — connected to your CRM and knowledge base, with escalation to a human that does not lose the context.
Disclosure wording, watermarking and provenance, restricted voice access, and an internal policy on who may generate speech as whom — reviewed against EU AI Act transparency duties.
Voice projects fail on governance far more often than on audio quality. We front-load the part that stalls.
Use case, voice identity, language scope, consent and disclosure requirements per jurisdiction.
Voice setup or cloning, pronunciation dictionaries, API integration, and the review workflow around it.
Listening tests with real scripts, latency and cost measurement, accessibility and legal review.
Production rollout, usage monitoring, voice access control, and periodic quality review.
Disclosure duties, biometric consent and recording law differ by jurisdiction. We build to the strictest one in scope.
Sydney HQ serving Australia, New Zealand, Singapore, and India. ElevenLabs delivery under APRA CPS 234 and Australian Privacy Principles-aligned governance.
UK delivery for FCA-regulated firms, NHS Trusts, and FTSE 100. ElevenLabs work carries UK GDPR and EU AI Act governance overlays.
US delivery for Fortune 1000 with HIPAA, SOC 2, and state-specific (CCPA, CPRA) governance overlays applied to ElevenLabs deployments.
Josh Jebathilak, Managing Director, leads AI engagements personally. Six years at monday.com before founding Fruition, and 500+ implementations across the major AI platforms since.
Voice is the AI capability where the governance work is most disproportionate to the build. We scope both together, because a cloned voice without a consent record is a liability with good audio quality.
Next step
Book a 30-minute scoping call. We'll cover the use case, the languages, and the consent and disclosure work it implies.