Fruition Services builds Clay workspaces that do more than fill columns — waterfall enrichment tuned for coverage against cost, Claygent research that answers qualification questions, and writeback your CRM can trust.
Clay is a spreadsheet with an API budget attached. Six capability areas covering the difference between a clever table and a system your revenue team relies on.
Target account and contact sourcing from Clay-native providers, imported lists, and live sources — website forms, visitor identification, and event data piped in over HTTP.
Provider sequences ordered by hit rate and cost per credit, so you stop paying three vendors for the same email. Coverage measured, not assumed.
AI research agents that answer the specific questions your reps would otherwise open ten tabs for — tech stack, hiring signals, funding, regulatory posture — with a cited source per answer.
A scoring model your sales leadership actually agrees with, exclusion rules that keep competitors, own-domain traffic and existing customers out, and routing to the right owner.
Clean writeback into monday.com CRM, HubSpot or Salesforce, plus enrolment into SmartLead, Instantly or your sequencer — with deduplication and field mapping that holds.
Credit consumption monitored per table and per provider, expensive enrichments gated behind qualification, and a monthly view of cost per qualified account.
We start with the definition of a good account. Everything downstream is only as good as that answer.
ICP definition, qualification criteria, exclusion rules, and the fields your CRM actually needs.
Tables, waterfall enrichment, Claygent prompts, scoring model and writeback integrations.
Sample verification against real records, coverage and accuracy measurement, credit cost review.
Scheduled runs, monitoring, monthly tuning of providers, prompts and scoring thresholds.
Consent, suppression and outreach rules aligned to the jurisdiction you are prospecting into.
Sydney HQ serving Australia, New Zealand, Singapore, and India. Clay delivery under APRA CPS 234 and Australian Privacy Principles-aligned governance.
UK delivery for FCA-regulated firms, NHS Trusts, and FTSE 100. Clay work carries UK GDPR and EU AI Act governance overlays.
US delivery for Fortune 1000 with HIPAA, SOC 2, and state-specific (CCPA, CPRA) governance overlays applied to Clay deployments.
Josh Jebathilak, Managing Director, leads revenue operations engagements personally. Six years at monday.com before founding Fruition, and 500+ implementations since.
We run our own inbound and outbound pipeline on this stack — enrichment into monday.com CRM, scoring, and sequenced follow-up. The failure modes on this page are ones we have hit ourselves.
Next step
Book a 30-minute scoping call. We'll look at your ICP, your current enrichment spend, and where the leaks are.