monday.com vs HubSpot: Total Cost of Ownership Comparison [2025 Review]

monday.com vs. HubSpot

Consider this scenario: Your company uses HubSpot to maintain objectivity in the content marketing sector. However, you don’t get enough from this platform when it comes to CRM and project management (PM). That’s why you’re considering shifting your PM activities to monday.com’s work management platform.

The monday.com Work Management & monday CRM tool lets you capture marketing leads, create invoices, and track project delivery. While Hubspot is a market leader in Marketing and CMS. monday.com seems to be closing this gap fast.

The thing is, this isn’t a question about monday.com vs. HubSpot. Instead, it’s about the needs of your business and how each model fits into it.

In this blog post, we’ll talk about how the products offered by HubSpot and monday.com compare.

monday.com vs HubSpot: Basic Highlights

monday

HubSpot

CRM

• Custom automation
• Advanced email tools
• Sales dashboards
• Visual pipeline and work view
• Real-time pipeline view
• Meetings scheduler
• Live chat software

PM

• Automation and integration
• Planning and management
• Customisation
• Email tracking and sync
• Time tracking
• n/a

CMS

• Collaboration and overviews
• Dashboards and charts
• Mass email
• File manager
• Test accounts
• Multi-language
• Content staging and search
• Serverless functions

HubSpot CRM vs monday CRM: An Overview of the Enterprise Plan

monday

HubSpot

Price per user

AUD 70, annually AUD 42,000 license fee.

AUD 170, annually AUD 102,000 license fee.

Sales

Forecast, analytics, inbox, external coordination, and automation.

No external coordination and basic automation features.

Security

Custom fields, SSO, field/role permissions, API limits of 10M per minute, and webservices.

Custom fields are limited to three per object, 40,000 free webservices, and 500,000 daily API limits.

Implementation time

1 to 3 months

2 to 6 months

Understanding monday.com and HubSpot: What Exactly Can These Tools Do?

Let’s first define both these platforms and their use cases before understanding monday.com vs HubSpot.

What is monday.com?

The monday.com tool is a cloud-based WorkOS platform that helps businesses manage their products, projects, and teams. According to 6Sense, monday holds 3.88% of the internal communications market share.

monday.com platform

This platform offers products like:

• CRM: You get to manage all the levels of the customer cycle, from lead generation to post-sales.
• Work Management: One-place destination to manage all your complex or simple tasks and business operations.
• monday Service: It’s a new ticketing software where you can manage your IT services.
• monday Dev: From ideation and creation to launch and implementation, you can manage the entire development flow.

The best part about monday.com is that you can use it across multiple departments marketing, HR, operations, PM, Finace, Sales, and more, whilst staying flexible as a cross-industry solution such as construction, manufacturing and engineering

Did you know? For the third time in a row, Gartner named monday.com the best adaptive project management and reporting tool. This year, the monday.com company positioned itself on top for completeness of vision and ability to execute.

Why is Hubspot good?

HubSpot is a platform that assists businesses grow through customer service tools, sales efforts, and marketing tactics. According to Datanyze, this tool holds a 29.79% industry share in the marketing automation sector.

HubSpot

The products you'll benefit from in HubSpot include the following:

• Marketing Hub: Key features include reporting, automation, and campaigns.
• Sales Hub: Helps streamline sales processes with a visual deal pipeline.
• Service Hub: Allows you to focus on customer satisfaction.
• Content Hub: This is a secure and fast platform for your website’s marketing needs.
• Operations Hub: You can optimise and coordinate your operational needs.

HubSpot also markets its platform to be a robust CRM tool. The features include lead-capturing forms, real-time chatbots, and free ad management tools. Unfortunately, these might not be enough to streamline your business’s sales cycle and operation.

Did you know? Earlier this year, Google axed the HubSpot acquisition deal, leading to a 12% stock price failure. Even though the details remain confidential, insiders have suggested regulatory concerns and a need for strategic reevaluation.

Key Differences Between monday.com and HubSpot: The Duel of Fundamentals

In this section, we’ll dive into the important features each of these platforms brings to the table. The monday.com vs HubSpot duel begins!

Best of Breed vs. Best of Suite

Before choosing software, founders always ask this question: Should I go for best-of-breed or best-of-suite tools?

You’ll choose best-of-breed when you need individual software that excels in specific functionalities or niches. In that case, you’ll benefit from superior functionality, flexibility, customisation, innovation, and agility.

Best-of-breed vs. Best-of-suite

When it comes to best-of-suite, you’re selecting a wide range of functionalities from a single software. Benefits include centralised support, lower integration costs, and a cohesive experience.

monday CRM vs HubSpot

monday.com sales CRM dashboard

monday.com rules the CRM space. Why is that? Well, this tool can:

• Customise lead scoring and lead nurturing
• Access full-cycle management
• Offers multichannel support and unified communications
• Customise templates and dashboards for data visualisation
• Track KPIs and live insights
• 10M per minute API limit

HubSpot CRM

When it comes to CRM, HubSpot offers the following:

• Predictive forecasting and powerful automations
• Flexible VoIP options and email integrations
• ROI tracking and A/B testing
• 500,000 daily API limit
• No external collaboration

monday.com PM and HubSpot PM

The monday.com project or work management tool comes with a wide range of features. However, the HubSpot PM has limited functionalities.

HubSpot

monday

Ease-of-use

Simple interface

Highly customisable and clean

Collaboration

Intuitive communication methods like comments, Shared Inbox leads, etc.

Discussion threads on items created in the board and a file-sharing system.

Support

Responsive live chat, community forum, and phone support.

Integrated email/ticket support and documentation.

HubSpot project management

Limited features on HubSpot project management:

• Create and assign tasks
• Add notes and set due dates
• Daily, overdue, or upcoming to-do lists
• Six form templates

monday.com WorkOS

monday.com project management has features like:

• 200+ templates (portfolio tracking, team tasks, campaign planning)
• It helps track simple daily tasks and plan for multifaceted long-term goals
• Different task views like Kanban, Timeline, Gantt, Map, Chart, etc.
• Time tracking and customisable automation features

HubSpot Content Hub and monday.com CMS

The first thing to know about monday.com vs HubSpot is that monday.com is not a marketing CMS. Hence, HubSpot takes the crown when it comes to content management tasks.

monday.com content management

Even then, you can use monday.com for marketing due to the following features:

• Email syncing and tracking for a centralised communication
• Data organisation and performance tracking for each initiative
• Time tracking features and different data visualisation options

Similarly, HubSpot’s Content Hub comes with a wide range of features, including:

• Intuitive and interactive dashboards and responsive theme designs
• Version and publishing control with backups
• Publishing tools and content editing options
• Built-in SEO tools and multi-language content creation abilities
• Create, manage, and market content

monday.com vs HubSpot: Pricing Model

monday.com Pricing Plans

Basic

Standard

Pro

CRM

USD 12/seat/month

USD 17/seat/month

USD 28/seat/month

Work Management

USD 9/seat/month

USD 12/seat/month

USD 19/seat/month

Dev

USD 9/seat/month

USD 12/seat/month

USD 20/seat/month

Apart from these, monday.com offers a free version as part of the work management plans. It includes features like two-seat access, unlimited docs, three board creations, and eight columns.

monday.com work management pricing plans

All the monday products come with an enterprise plan that provides exclusive features. Examples include tailored onboarding, enterprise-level automation, and dashboards that can combine up to fifty boards. This is perfect for a large-scale organisation.

HubSpot pricing

Enterprises & Businesses

Individual & Small Teams

Marketing Hub

USD 800/month - professional

USD 3,600/month - enterprise

USD 15/seat/month - starter

USD 800/month - professional

Sales Hub

USD 90/seat/month - professional

USD 150/seat/month - enterprise

USD 15/seat/month - starter

USD 90/month - professional

Service Hub

USD 90/seat/month - professional

USD 150/seat/month - enterprise

USD 15/seat/month - starter

USD 90/month - professional

CMS

USD 450/month - professional

USD 1,500/month - enterprise

USD 15/seat/month - starter

USD 450/month - professional

Apart from this, HubSpot offers a free trial for all individual and small team plans. It’ll be free for up to five users, and you don’t need to add any credit card details.

HubSpot pricing plans

You can also create a bundle with different HubSpot products based on your needs. For instance, you can get the enterprise CMS and the professional Sales Hub plans.

monday.com vs HubSpot: Integration Capabilities

Did you know that you can integrate HubSpot into monday.com? On the HubSpot community centre, Caitlin Haire said they use monday.com boards for client onboarding and push data from HubSpot.

monday.com and HubSpot integration

This integration facilitates a seamless transfer of information, project updates, and tasks between these tools. For example, monday’s WorkOS and HubSpot’s CMS can work together to design automated operations that transform, load, and extract data.

HubSpot integration into monday.com

The basic integration features include the following:

• Managing frontline and back office grunt work
• Streamlining operations between teams
• Syncing communication in an organisation

To integrate HubSpot to monday.com, you can contact monday implementation specialists like Fruition. We’ll help you through the process and ensure everything is set up smoothly.

monday.com vs HubSpot: Which One Should You Choose?

What if you can use both platforms for the best-of-breed features?

Choose HubSpot for its CMS and monday.com for its CRM and WorkOS.

HubSpot’s PM tools are limited, but monday.com’s project management is feature-rich, more affordable, and customisable.

Who is HubSpot for?

G2 rating: 4.4/5

HubSpot is for companies looking to streamline their marketing and sales efforts. With this tool, you can measure landing pages, marketing campaign effectiveness and capture leads.

The customer management tool scores leads in the sales funnel and handles one-to-one messaging. Its app marketplace and API platform also allow robust use cases.

Who is monday.com for?

G2 rating: 4.7/5

monday.com tool helps scale businesses since it’s an all-in-one solution. With this tool, you can manage customer relationships, marketing performance, automate manual workflows, improve efficiency, allocate tasks, etc.

The stand-out lead-scoring feature allows businesses to run campaigns through extensive integrations. Executives and managers can get a clear overview through the customisable dashboards, templates, and data visualisation on monday.com.

Fruition

Fruition became a monday.com Partner because we adore the product, its flexibility and how it helps transform our client's business operations to be resilient and scalable.

Our team of expert monday.com consultants help transform businesses with expertise in business process design and automation with complete software delivery and integration services. We support clients across all industries and departments to scale and optimise inefficient business processes.

FAQs

Is HubSpot similar to monday.com?

monday and HubSpot are both SaaS products that aim to improve your business operations. HubSpot specialises in sales and marketing features, whereas monday helps simplify business operations with its CRM and PM tools. Both are easy to use and intuitive when it comes to lead scoring, organising teams, and collaboration.

Is HubSpot more expensive than monday.com?

Yes, HubSpot is much more expensive. However, it does offer an all-in-one CMS solution that might be enticing to larger enterprises. That said, HubSpot’s PM tools are fairly limited when compared to the feature-rich and more affordable monday.com. HubSpot can cost up to USD 3,600 per month, and the most expensive monday.com pricing plan is the enterprise one.

How does HubSpot compare to monday.com?

HubSpot offers over 1,000 different integrations. monday.com only provides 200 integrations with third-party applications like Slack, Google apps, and Meta. The former offers advanced marketing tools that include features like email scheduling and response tracking. However, monday.com lacks advanced marketing features, making up for it with its high-functioning CRM and WorkOS platforms.