monday CRM Dashboard and Reporting: Forecasting Sales Success

Ishani Dhar Chowdhury
6 days ago
7 min read

CRM software can sometimes be the bane and boon of your company's existence. Your sales team can either drown in heaps of collected customer data or improve forecast accuracy and capture obvious opportunities with the help of visual dashboards.

Statista reports that this market is set to witness an 8.02% CAGR between 2025 and 2030, reaching USD 145.37 billion. Even with this rise in popularity and the introduction of tools like monday CRM, many struggle to take data-enriched decisions.

What if it can all change now?

Imagine this: You have every detail about customer touchpoints, team milestones, and sales opportunities at your fingertips. What would that mean for your business?

Your team will get visualised and tailored updates in real time. That's exactly what monday CRM dashboards and reporting tools can do. Let's learn more in this blog post.

What is a CRM Dashboard? How Does It Help With Reporting?

At its core, dashboards and reporting are the solution to CRM chaos.

Yes, the right CRM dashboard can transform authentic customer interactions into clear insights, driving revenue growth. This visual interface comes with charts and graphs that visually display key customer relationship metrics, pipeline data, and sales performance.

CRM reporting is a part of these dashboards. It involves generating a detailed analysis of sales trends and customer interactions. Based on your team's performance, CRM reporting in dashboards can guide you to make strategic decisions.

Visual CRM dashboards and reporting can convey complex information instantly, making it easy for project managers to glance at critical data. For instance, visual content gets 94% more views than text-only, proving that pictures do speak a thousand words.

Our team of monday consultants at Fruition considers CRM dashboards to be the 'image' in your CRM system. It provides your teams with KPIs crucial to success.

We also believe reporting is the entity that measures success and identifies opportunities. Together, they can turn data into actionable reports, enabling teams to grow, optimise processes, and more.

Let's take monday CRM dashboards and reporting as an example. With this feature, you can:

Get information about all sales-related activities in real time.
Make informed decisions based on the visual data shown.
Get a 360-degree high-level view of content matters, marketing decisions, customer care, employee performance, etc.

The Fruition team believes that dashboard and reporting features on monday Sales CRM won't just collect your data. They will transform it into actionable insights to help your team spot trends, make decisions, track progress, and more.

Contact a monday expert

monday CRM Dashboard and Reporting: An Introduction

Dashboards and Reporting in monday Sales CRM

Over the years, monday CRM has grown quite a lot. In December 2024, they drove 25,000 new accounts and witnessed a sudden stock price increase.

Irrespective of whether you're a sales leader or a team member, monday's CRM dashboards and reporting will give you a bird's-eye view. It will help track daily wins with robust reporting features without the hassle of manual updates or spreadsheets.

Rated 4.6 out of 5 stars on G2, monday Sales CRM is the future. You won't need any coding skills to operate this tool. It's simple, intuitive, customisable, and comes with drag-and-drop functionalities.

Who needs a complicated CRM when you've got flexibility in a clear interface? The unique monday CRM dashboards and robust reporting features are a plus.

With this, you can:

Forecast with more accuracy.
Spot sales cycle patterns.
Prioritise team goals.
Improve customer care.
Auto-populate critical data.
Monitor employee activities.

The CRM dashboard on monday.com can also help you use data to sell ideas to a client. It comes with data like total sales target, monthly forecasts, sales pipeline breakdown, sales activities, and more.

The USPs of the monday Sales CRM dashboard and reporting include:

Intelligent colours that make it easier for the team to quickly locate and assimilate data from boards.
Multiple data visualisation options to customise the CRM dashboard to your business needs. (Gantt Charts, Kanban columns, Maps, Workflows, Timelines, etc.)
Up to 30 different widgets to help with proper visualisation, namely Numbers, Chart, Calendar, Workload, Table, etc.
Shareability of the monday CRM dashboard is a key feature, allowing teams to access only parts they've got approval for.
You can communicate on the dashboards by editing information, receiving automated notifications, adding comments, etc.

The best part? You can customise the monday Sales CRM dashboard for businesses of all industries and sizes.

monday Sales CRM Dashboards and Reporting: Make Your Performance Tracking Easy

Fruition believes that monday Sales CRM dashboard and reporting can accurately keep track of your pipelines, team performance, and targets with ease.

This is an advanced CRM software feature that can increase visibility. A custom dashboard can instantly report sales figures, deal progress, and more.

Here are the other benefits:

It helps with sales forecasting. For example, you can set the close probability of a sale and the deal value. In doing so, you can leverage reports to track the actual sales against the forecast, drilling down by sales representative, month, or more.
You can track activities by accessing your team's call or meeting history from the dashboard. In one place, you can analyse their performance, understand capacity, and plan for future sales opportunities.
The sales team is your company's future. monday CRM dashboards allow you to manage team goals and their quota attainment over time to track wins. You can also view goals for specific team members or the entire department.

monday CRM Dashboard and Reporting: Basic Use Cases You Cannot Ignore | Fruition's Take

Fruition has successfully helped 200+ organisations implement the monday CRM product. The consultants can also help you save valuable time and close more deals. We follow a process of business audit to determine the technical architecture and system integration scope.

With our CRM consulting expertise, we've determined a few use cases for the monday CRM dashboard:

#1. Real-Time Sales Analytics

You'll get customisable live no-code reporting tools. These can automatically update with the help of data collected from connected boards.

There are over 30 available widgets and apps that you can use or integrate to create a single layout with comprehensive project overviews. Our team believes that you can use the real-time sales analytics in the monday CRM dashboard this way:

Combine Lead, CRM, and Pipeline boards to create a sales performance dashboard.
To ensure data stays updated, set up and enable 'automated refresh intervals'.
Use Dashboard View features to keep metrics visible and handy all the time.

#2. Sales Pipeline Tracking

Combine monday CRM boards for better sales pipeline management. For example, you can connect boards that include customer relationship status, demographics and communication touchpoints, deal progress and status, etc.

We know some usage examples include:

Use stages to track deal progression (Prospecting > Qualified > Proposal > Closed).
Identify bottlenecks where your sales deals often stall.
Monitor every conversion rate between the pipeline stages.

#4. Leaderboard Performance Metrics

Performance Metrics in monday CRM Dashboard and Reporting

This monday CRM dashboard widget displays your sales team's performance with indicators that are colour-coded. (red for below-average metrics and green for above-average)

Use case: Create competition-driven motivation by ranking representatives. Do this based on conversion rates, average deal size, total revenue generated, and number of deals closed.

#4. Activity Tracker Widget

This aggregates the activities and emails sent from your timeline. It displays interaction data in a bar chart format based on sales representative type.

The Activity Tracker Widget in monday CRM allows you to analyse sales team performance to effectively prioritise deals. Visualise data by using the following tips:

Monitor engagement levels by adding the Activity Tracker Widget.
Compare individual performances by filtering the widgets with each sales representative.
Track calls made, meetings scheduled, and email frequencies.

#5. Graph and Chart Widgets

These come under advanced monday CRM reporting features. You'll get Pivot Tables, Workload Views, and stacked charts to get access to deep analytical insights.

Some common types, according to our monday consultants, include:

Line charts to show monthly or quarterly sales performance and analyse revenue trends.
Bar charts for time-to-close, showing average sales cycle length.
Funnel charts to display deal distribution and pipeline health across stages.
Pie charts to break down the lead score and source analysis.

If you'd like a monday.com expert to set up your CRM dashboard, feel free to reach out to Fruition. Be it a sales manager, individual sales representative dashboard, or executive summary dashboard, our team has got you covered.

FAQs

What is the monday CRM dashboard and reporting?

monday CRM dashboards are visual summaries of KPIs and data consolidated in a single report. This information is pulled from various boards that provide a high-level overview of your team's sales performance, project progress, and other metrics. Reports are a part of monday Sales CRM dashboards that give you a detailed analysis of data formatted in graphs and charts. With these, you can identify areas of improvement in sales cycles, make data-driven decisions, and understand future trends.

Are dashboards live in monday CRM?

Yes, with the monday CRM dashboard, you won't need any manual refresh to update data. These are designed live and can automatically get updated with the latest information from connected boards. The real-time functionality ensures users have access to the current data always. Moreover, the customisable widgets and views make adjustments easy.

Why do you need a CRM dashboard?

You get a centralised view of key customer relationship metrics and sales performance with a CRM dashboard. That way, your team can access pipeline data to track leads, analyse customer interactions, and monitor deal progress. For example, the monday CRM dashboard offers visual reporting tools to make data-driven decisions. With this feature, you can display team performance insights and real-time sales analytics.