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How AI Is Changing Marketing [With Examples]

Updated: Aug 18, 2023


AI Is Changing Marketing

Artificial intelligence (AI) is rapidly changing the way businesses market their products and services. How AI is changing marketing way, it can be used to personalise marketing messages, predict customer behavior, and automate marketing tasks. This can help businesses to increase engagement, improve conversion rates, and reduce costs.


Here are some of the ways that AI is changing marketing:

  • Generative AI adoption is highest in marketing and advertising. A recent survey shows that the adoption of generative AI is highest in the marketing and advertising sector.

Of the 4,500 respondents, 37% of those working in marketing and advertising indicated that they have used AI in their tasks. The other two sectors showing increased use of AI are technology (35%) and consulting (30%).
  • Analyse customer data: AI can be used to analyze customer data, such as purchase history, browsing behaviour, and social media activity. This information can be used to create personalised marketing messages that are more likely to resonate with customers.

  • Predict customer behaviour: AI can be used to predict customer behaviour. This information can be used to target marketing campaigns more effectively and to forecast sales. For example, AI can be used to predict which customers are most likely to churn, so that businesses can take steps to prevent them from leaving.

  • Use AI-powered chatbots: AI-powered chatbots can be used to provide customer service and support. Chatbots can answer customer questions, resolve issues, and even upsell products. This can free up human customer service representatives to focus on more complex tasks.

  • Create content that is relevant to specific audiences: AI can be used to create content that is relevant to specific audiences. This can be done by analyzing customer data and trends. For example, AI can be used to generate personalised product recommendations or to write blog posts that are tailored to the interests of a particular target audience.

  • Optimise marketing campaigns in real-time: AI can be used to optimise marketing campaigns in real-time. This can be done by analyzing data from different sources, such as website traffic, social media engagement, and sales data. By optimising campaigns in real-time, businesses can ensure that they are getting the most out of their marketing investments.

In the next five years, 74% of marketers will be using AI automation in more than a quarter of their tasks.

Examples of companies using Marketing AI:

Coca Cola

Coca-Cola: Coca-Cola uses AI to create personalised marketing campaigns for its customers. The company uses AI to analyse customer data, such as purchase history and social media activity, to create campaigns that are relevant to each individual customer.

NIKE

Nike: Nike uses AI to create personalised product recommendations for its customers. The company uses AI to analyse customer data, such as browsing history and search activity, to recommend products that customers are likely to be interested in.


amazon

Amazon uses AI to personalise product recommendations and to suggest products that customers might be interested in. The company also uses AI to power its voice-activated assistant, Alexa.



netflix

Netflix: Netflix uses AI to recommend movies and TV shows to its users. The company analyzes user data, such as viewing history and ratings, to create personalised recommendations.


spotify

Spotify: Spotify uses AI to create personalised music playlists for its users. The company analyzes user data, such as listening history and preferences, to create playlists that are tailored to each individual user's taste.


facebook

Facebook: Facebook uses AI to target advertising to its users. The company uses AI to analyse user data, such as interests and demographics, to show ads that are relevant to each individual user.




google

Google: Google uses AI to personalise search results and to show relevant ads to users. The company also uses AI to power its voice-activated assistant, Google Assistant.



target

Target: Target uses AI to predict customer behaviour. The company uses AI to analyze customer data, such as purchase history and browsing behaviour, to predict which customers are most likely to make a purchase and to target those customers with marketing campaigns.


 

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This post was created in Gadigal Country. We acknowledge the homelands of all Aboriginal people and pay our respect to Country.



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