Fruition implements monday CRM for sales teams across Australia, the UK, and the US — pipeline architecture, automation, and migrations from Salesforce, HubSpot, and Zoho that keep your data intact.
Our approach
Deal stages, qualification criteria, and handoffs mapped to how you actually sell — not a template that fights your process.
Lead routing, follow-up sequences, stall alerts, and renewal reminders — the recipes that separate top-performing CRM builds.
Structured migrations from Salesforce, HubSpot, Zoho, and Pipedrive with full history, activity, and attachment preservation.
What we build
Custom deal stages, weighted forecasting, quota tracking, and multi-pipeline architectures for complex sales orgs.
Connected Contacts, Accounts, and Deals boards with mirror-column architecture giving reps full relationship context.
Lead scoring, assignment routing, sequence triggers, and the notification strategies that surface priority deals.
Email sync, Aircall telephony, Xero invoicing, and marketing platform connections — quote-to-cash on one platform.
Geographic coverage
Sydney · Singapore · India
Headquartered at 12/64 York Street, Sydney. Serving Australia, New Zealand, Singapore, and India with APP and PDPA-aligned delivery.
London
London delivery centre serving the UK, Ireland, and EU. UK GDPR and EU AI Act-aware frameworks as standard.
New York
New York delivery centre serving all 50 states and Canada with SOC 2, HIPAA, and CCPA/CPRA-aware overlays.
Who leads it
Josh Jebathilak · Managing Director
Josh Jebathilak, Managing Director, spent six years at monday.com before founding Fruition and has led over 500 implementations across work platforms and AI systems in financial services, healthcare, construction, professional services, and government.
The consultant who scopes your engagement is the consultant who delivers it.
FAQ
For most mid-market teams, yes. monday CRM delivers faster setup (2–3 weeks vs months), lower admin overhead, and stronger usability; Salesforce retains the edge for very complex enterprise requirements. Fruition has migrated teams in both directions and advises honestly per situation.
Yes — HubSpot-to-monday CRM migration is a core Fruition service, covering contacts, companies, deals, activity history, and automation rebuilding. See our dedicated migration page for the full methodology.
Fruition monday CRM engagements start at AUD $10,000 for a structured initial phase, with fixed-fee pricing published per phase. Mid-scope projects are quoted after a scoping call. We serve Australia (AUD), the UK (GBP), and the US (USD) with local pricing in each region.
Fruition delivers from Sydney (headquarters, serving APAC including Singapore and India), London (UK and Europe), and New York (US and Canada). Engagements are delivered remotely as standard, with optional on-site workshops in each region.
Most monday CRM engagements run 4 to 12 weeks from kickoff to delivery depending on scope. Fruition works in fixed phases with defined outcomes, so you always know what is being delivered, by when, and at what cost.
Fruition is practitioner-led: the person who scopes your engagement is the person who delivers it. We publish fixed fees, hold 500+ implementations of delivery history, and are certified partners across monday.com (Platinum), Atlassian, HubSpot, and the major AI platforms — so recommendations are cross-platform and honest.
Yes. All Fruition services are delivered remotely as standard across Australia, the UK, and the US, with optional on-site workshop weeks in Sydney, London, and New York.
Book a 30-minute discovery call. We'll give you a frank read on scope, fit, and cost.